Ms. Karen Yew
Karen Yew joined MediaCorp in July 2014 as the Head of Brand and Communications, reporting to Shaun Seow, Chief Executive Officer, MediaCorp. Karen is responsible for brand management, all communications including media relations, internal communications and government relations, as well as corporate social responsibility.
Prior to this, Karen Yew was with NTUC Income, where, during a two-and-a-half year tenure, she was responsible for managing its reputation in line with its corporate character and values.
She started her career in MediaCorp, then Singapore Broadcasting Corporation (SBC), as a producer, after studying on an SBC scholarship. Between 1993 and 2000, she took up various news and current affairs assignments and was part of Channel NewsAsia’s pioneering team.
She also spent 12 years as a communicator in IBM, where she last held the position of Head, Brand and Communications, IBM ASEAN. In that role she was responsible for protecting and enhancing the global company’s brand within the ASEAN region.