Giving Newsletter - December 


CapitaLand Fund Management’s Analyst, Jacob Toh volunteers both on a corporate and individual level.


“The concept of “giving” is a way of life and not just an activity that one partakes in. In some ways it is a strange irony of life: it costs you almost nothing to “give”; and yet you gain the most returns out of it.”

This belief has motivated Jacob to contribute back to the community through various avenues.


Spreading the festive cheer

After volunteering with various organisations, Jacob decided to start his own giving initiative six years ago – Be MySanta.

“Be MySanta started with a simple wish of spreading festive joy to as many people as possible. Through Be MySanta, we wanted to show that Christmas remains an occasion for us to care for our fellow beings. It is a platform for people to contribute out of genuine love rather than for returns, and to engage in the season of giving.”

For this December, Jacob shares that Be MySanta intends to bless almost 400 children from six beneficiaries - Chen Su Lan Methodist Children’s Home, Canossaville Children’s Home, Star PALS, Boys’ Town, Melrose Home Children’s Aid Society and MINDSville@Napiri, Children’s Wing.


Volunteering at company events

Jacob also volunteers with his company’s corporate giving events. CapitaLand is this year’s President’s Volunteerism & Philanthropy Awards 2015 Corporate category winner.  CapitaLand Volunteer Day 2014 offers an opportunity for staff to bring happiness to families in need. As the co-IC for his team, he adopts a hands-on approach to help people. He did his groundwork by making a trip down to one of his beneficiary’s home to learn more about the basic amenities and furniture required, purchased and delivered the items directly to the families.

Jacob is also involved in My Schoolbag 2015, where he brought underprivileged children to The Star Vista. They were treated to performances and games. Most importantly, they were each given a schoolbag containing stationery and necessities that they could use for the new school year.

“It was a half-day event and the children thoroughly enjoyed themselves. At the end of the event, a couple of them thanked me personally, which drove home to me the impact that we can have on others’ lives.” 

On his most memorable volunteering experience, Jacob shared that it was this fundraising event, where he and his friends partnered ButterFactory and launched Clubbing for a Cause, where all proceeds from club-goers were channelled to the Guide Dogs Association of the Blind.

As part of International Volunteer Day on 5 December, we are recognising the Everyday Heroes in our lives by working with SingPost to distributed limited edition postcards. Send a cheery postcard to your loved ones to express your appreciation for them. Pick up these postcards at all SingPost offices and Community Centres from 5 December onwards