Start A Matching Campaign (NPO)

Multiply your dollars by partnering with an organisation or donor to match funds to your campaign.

What is it What is it

Partner a donor or corporate organisation to match donations made to your campaign. Decide on the matching ratio together. For example, a dollar-for-dollar match or a 2:1 match (for every dollar donated, the matching donor contributes $2).

Why do it Why do it

Matching campaigns are a great way to multiply the impact of both your fundraising efforts and rally new supporters.

How to do it How to do it

The easiest way to start a matching fundraising campaign, is to do so online. Why not try our online giving platform, Giving.sg?

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1 Find a partner

Your loyal donors or corporate partners make great matching campaign partners. Instead of just writing a cheque to your charity, encourage them to start a matching campaign with you. 

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2 Set realistic targets

Big fundraising targets can be intimidating for donors. If your matching amount is big, consider running several campaigns instead of one. So, instead of having one campaign with the goal of raising $100,000 that runs for a year, you could run four shorter ones over the year, with each having more realistic targets of $25,000.  Or you can choose a bigger match ratio, 2:1 instead of 1:1, for instance.

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3 Be clear that it's a matching campaign

Make sure this is mentioned in the campaign write-up. You can also add a ribbon to your campaign banner to indicate that it is a matching campaign.