Build A Business Case For Corporate Giving

Corporate giving can be a mutually beneficial partnership for companies and the communities they serve. Build a strong case that clearly shows the value of your ideas.

What is it What is it

Businesses today are moving beyond ad-hoc or transactional giving to more strategic and impactful giving. This approach can ensure that giving activities have a more defined focus, and that giving strategies build both sustainable communities as well as bring direct and indirect benefits to the company. 

Demonstrating the impact that giving has on company stakeholders, customers and bottom-line profits can help win executive buy-in as well as gain internal support across business operations and teams. Companies who integrate business strategies with social responsibility objectives will likely see great payoffs in achieving win-win outcomes. 

Why do it Why do it

Philanthropy is a corporate imperative that is an essential part of doing business and should not be ignored. Companies who embrace and commit to giving as a core practice have reaped rewards, such as increased profitability, staff satisfaction and customer base.

1
Human resources and talent management

Improve recruitment, retention and personal development.

2
Business development

Gain a competitive advantage in business opportunities.

3
Brand building and awareness

Enhance brand image and establish brand equity.

4
Reputation

Shape a brand community with stakeholders and suppliers.

How to do it How to do it

The beginning of a company’s giving journey is when sustainability-minded employees work on building the awareness and commitment of senior leadership. These are some steps in guiding your company’s sustainability programme:

1

1 Illustrate company growth

Describe the vision you see. Companies will be happy to know that sustainable giving will be an all-round asset to the organisation. Sharing case studies and examples of successful companies will help explain how the business can benefit in the long run.   

2

2 Do research

Conduct surveys, interviews or focus studies. Substantiate your proposal with facts and figures. Understanding the giving landscape will help convince leadership about feasibility and sustainability during the pitch. 

3

3 Network and knowledge-source

Obtain best practices from speaking to new and current givers. The Company of Good regularly holds networking sessions and fellowship programmes for practitioners to receive training and meet with like-minded companies and subject-matter experts. 

4

4 Seek internal support

Find like-minded peers and colleagues who care and are willing to embark on a giving journey. Gauge enthusiasm and build support for a bottom-up initiative. Successful giving requires a level of commitment from the staff. 

5

5 Present list of resources

Gather resources from which the company can draw support for its new initiatives, such as giving tips and resources from the Company of Good, Giving.sg for a list of non-profit organisations in Singapore, or the Singapore Centre for Social Enterprise for collaborations with social enterprises.  

6

6 Start with a small idea

Be mindful that day-to-day operations are a priority and work within resources. Implement simple activities that ride on existing company projects and events that are in the work calendar. It could be organising a volunteering session, sponsoring a fundraiser, procuring from social enterprises, or even setting up recycling stations in the office. 

7

7 Pick a cause to support

There are many causes within the community in Singapore you can support. Consider a sustainable cause that fits with the organisation’s vision and mission. Shortlist potential non-profit partners and discuss with the rest of the team. It is important for the team to feel passionate and engaged. Make the most out of your corporate social responsibility.