Companies play a key role in building a cohesive and caring Singapore and inculcating values of compassion and caring in the workplace. Every company, no matter how big or small, can give and be a force for good. Whether that is encouraging employees to volunteer, leveraging skills or expertise to build the capacity of non profit organisations, or providing financial support to benefit those in need.
Since 2002, the National Volunteer & Philanthropy Centre (NVPC) has recognised companies which have carried out outstanding Corporate Giving programmes through the apex President’s Volunteerism and Philanthropy Awards (PVPA). CapitaLand Limited were the PVPA 2015 awardee in the corporate category. For inspirational ideas for your corporate giving programme take a look at CapitaLand’s video showcasing their giving initiatives.
Go to NVPC’s online portal to find a cause to support and be inspired by the work of non-profit organisations helping to build a brighter future.
CapitaLand Limited –PVPA 2015 Corporate Awardee
WHILE MANY COMPANIES BELIEVE CHILDREN ARE THE FUTURE, FEW INVEST TIME, EFFORT AND MONEY IN THEM THE WAY CAPITALAND DOES. THIS YEAR'S WINNER OF THE CORPORATE CATEGORY MAY BE BEST KNOWN FOR ITS GLOBAL REAL ESTATE BUSINESS, BUT THIS IS THE COMPANY'S CORPORATE SOCIAL RESPONSIBILITY (CSV) EFFORTS THAT ARE TOUCHING THE MAN (OR IN THIS CASE, THE CHILD) IN THE STREET.
Ten years ago, CapitaLand crystallised its commitment to its cause by launching the CapitaLand Hope Foundation (CHF), the philanthropic arm of the company which donates up to 0.5% of CapitaLand’s net profit every year to supporting the needs of underprivileged children.
CapitaLand believes helping underprivileged children at the early stages of their development will have a multiplier effect on their families and the community, and will ensure their social mobility in the future.
As such, all of the company’s corporate giving programmes are dedicated to improving the lives of disadvantaged children, particularly in the areas of education, healthcare and shelter.
What sets CapitaLand’s programmes apart is the focus on education. Take for eg, the Kids’ Food Fund, a nutritional education programme that provides underprivileged children healthy and balanced meals. Apart from the Fund having donated over S$1.5m over the past five years to fulfil various children’s food needs, kids of local beneficiaries were brought on a food and nutrition trail earlier this year, to educate them on making the right dietary choices. This stems from the belief that healthy eating contributes to a child’s overall health and enables better learning.
It is long-term assistance that CapitaLand aims for with every programme, not just short-term relief, and education is what the company believes will help children break out of their poverty cycle eventually.
BUILDING PEOPLE, BUILDING COMMUNITIES
“Building People. Building Communities” is the CapitaLand credo that guides its CSR efforts and the company goes to great lengths to grow the heart of its work force so that it may in turn benefit the communities it operates in. Mr Lim Ming Yan, President & Group CEO of CapitaLand Limited, said: “For a company to be successful, we need to have good people who are not just professionally competent but also have good character. Donations aside, we believe volunteering makes a difference not just to the beneficiaries, but to the volunteers as well. Volunteering gives our staff a certain perspective of their role in society beyond being a professional.”
This active involvement is seen across staff at all levels at CapitaLand. Junior and senior staff members volunteer together at various events, such as CapitaLand Volunteer Day and the company’s biannual International Volunteer Expedition. The top management of CapitaLand sits on the Board of Directors of CHF, serving on a pro bono basis to ensure there are systems governing annual budgets, work plans and incentive schemes.
One of CapitaLand’s boldest moves yet is formalising a three-day Volunteer Service Leave (VSL) and expanding its leave policy to allow staff to apply for Volunteer No-pay Leave and Volunteer Part-Time Leave. In addition, when a staff member has taken all three days of VSL, CHF will donate S$500 to a registered Singapore charity or RMB1,000 to a China children’s charity of the staff’s choice.
CapitaLand is committed to being a good corporate citizen in the communities where it operates. This is supported by conscious effort to build a culture of giving within the company. CapitaLand puts into action policies and plans on a page, and this is definitely what most sets the company apart.
PROGRAMMES MAKING A DIFFERENCE
The CapitaKids Programme is a 10-year programme that provides long-term financial support for promising underprivileged children beyond their primary school education with the objective of tracking the growth and development of these children and to ensure their access to education will not be compromised by their disadvantaged family backgrounds. CapitaLand staff volunteer to be CapitaKids’ mentors, to meet and interact with them regularly and to ensure that they are doing well.
My Schoolbag is CapitaLand’s signature CSR programme that provides underprivileged children with schoolbags containing school and daily necessities. CHF has donated about S$2.6m in support of it since 2009. CapitaLand staff volunteer to accompany the children during the outings at CapitaLand’s shopping malls.
To bolster CapitaLand’s community development efforts in China, CHF (China) partnered the China Foundation for Poverty Alleviation (CFPA) and set up in 2013 a special fund of RMB3.5m (S$735,000). This is China’s first comprehensive special charity fund set up by a foreign real estate company to support underprivileged children of up to 16 years old in areas of education, healthcare and shelter.
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